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5 Levels to Sustainability (Dan Johnson)

September 11, 2025

Armstrong McGuire IMI

Special thanks to Armstrong McGuire for bringing these conversations to life, and for their commitment to strengthening leadership throughout nonprofit organizations. Learn more about how they can help you at ArmstrongMcGuire.com.


DanJheaddshotsquareWhy do so many passionate nonprofit leaders struggle to keep their organizations alive? In episode #333 of Your Path to Nonprofit LeadershipDan Johnson shares the hard lessons he’s learned from launching and supporting dozens of organizations, and introduces a powerful framework: the 5 Levels of Sustainability. Vision, team, fundraising, impact, and marketing may sound familiar, but Dan explains why the sequence is critical and how each level builds on the last. Through vivid stories from grassroots movements to disaster relief efforts, he emphasizes the balance leaders must strike between passion and practicality. Whether you’re building a new nonprofit or leading an established one, Dan’s insights will help you clarify your vision, avoid burnout, and position your organization for long-term impact.

 

"The passion that drives your mission won’t matter if you can’t fund it. Sustainability depends on balancing both."


ABOUT DAN

Dan Johnson is a 4x nonprofit founder, former impact evaluator, and nonprofit coach. He grew his first nonprofit to 10,000 volunteers nationwide in three years and has created federal and state policy change on numerous issues. Dan’s work has been featured in The Nonprofit Communications Report, CNN, The Chicago Tribune, The Examiner, Mic Magazine, and organizations he’s helped have been featured in national outlets including Vanity Fair, the New York Times, and hundreds of local news stories. Dan developed the 5 Levels of Sustainability to give business owners and professionals a pathway to creating a nonprofit that lasts. He serves these leaders through 1:1 and group coaching programs.


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EPISODE TOPICS & RESOURCES

 



 

 

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