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Rowan County Strengthens Nonprofit Leadership

May 30, 2025

Patton Rowan County UWRowan County is investing in nonprofit leadership thanks to the collaborative efforts of the Salisbury-Rowan Community Foundation (through the Foundation for the Carolinas) and the Rowan County United Way. This partnership exemplifies what’s possible when philanthropic leaders unite to build the capacity and sustainability of our region’s nonprofit organizations.

PMA's Patton McDowell facilitated a workshop titled Strategic Planning for Nonprofits: Five Keys to Unlocking Excellence. Participants walked away with practical tools and a renewed sense of purpose, inspired to lead more strategically - regardless of whether a formal strategic plan is in place.

“You don’t have to wait for a strategic planning process to lead strategically,” said McDowell. “The most effective leaders are already thinking long-term, building smart partnerships, and taking action.”

The Five Keys to Nonprofit Excellence is a framework used in PMA’s strategic planning and leadership development work with hundreds of nonprofit leaders across the country:

  • Sharpen Your Vision – Reconnect with your mission, define success, and align your goals accordingly

  • Invest in Your Talent – Prioritize professional development and build a culture that retains great staff and board

  • Seek Collaborators – Identify strategic partners that expand your reach and increase your impact

  • Attack Your Philanthropic Cycle – Take control of your fundraising strategy by improving all five phases

  • Evaluate & Innovate – Use data and feedback to learn, adapt, and improve your organization over time.


Resources for Strategic Leaders

Looking to expand your nonprofit leadership skills? PMA Nonprofit Leadership offers a suite of programs to help you lead more effectively and sustainably.

🎓 Join Patton this summer for one of our Nonprofit Leadership Masterclasses on July 2 or July 3 (2-4 pm EST) - a dynamic two-hour session to recharge your leadership and align your goals for the year ahead.

🔗 [Learn More & Register Here]

Or connect with us directly to explore how PMA can support your organization’s growth through custom coaching, planning, and board development. Let us guide you on your unique path to nonprofit leadership.

 

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