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Patton's Pick: Sponsor Magnet by Justin Moore

November 11, 2025

Leadership Resources for the Philanthropic Sector

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If you’re looking to elevate your organization’s visibility and revenue through partnerships, Justin Moore’s The Sponsor Magnet is a must-read. Moore, an experienced creator and sponsorship coach, demystifies how to attract and sustain meaningful sponsorships built on mutual value rather than one-off transactions. Nonprofit leaders will appreciate how transferable his principles are to cause marketing, event sponsorships, and long-term corporate partnerships.

Three reasons nonprofit leaders should read this book:

  1. Shift from asking to offering. Moore teaches how to position sponsorships as win-win collaborations that deliver measurable ROI for partners.

  2. Build systems, not hope. His practical templates help you organize outreach, manage relationships, and track deliverables - crucial for consistency and credibility.

  3. Confidently price your value. Nonprofit leaders often undervalue their audiences and assets; Moore’s framework helps you quantify and communicate your worth.

About Patton McDowell:
Dr. Patton McDowell, CFRE, MBA, is the creator of the innovative PMA Mastermind Leadership Program, a unique offering designed to elevate nonprofit leaders through comprehensive training and peer collaboration. He is also the author of the best-selling book, Your Path to Nonprofit Leadership, and host of the weekly podcast with the same name, available here. Since founding PMA Nonprofit Leadership in 2009, Patton has strategically guided over 300 nonprofit organizations to achieve their fullest potential. A Certified Fundraising Executive and Master Trainer for AFP Global, he serves as Executive in Residence at Cornell University's Jeb E. Brooks School of Public Policy and as Director of the Institute for Philanthropic Leadership.

 

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