Understanding the Science of Generosity (Cherian Koshy)

This episode is brought to you by TowneBank, whose ongoing support can be a powerful partner for your organization, offering financial expertise, expanded community relationships, and practical advice no matter your budget size. Learn more at TowneBank.com/NonprofitBanking.

Why do some fundraising efforts inspire generosity while others fall flat, and what can nonprofit leaders do to fix it? In Episode #346 of Your Path to Nonprofit Leadership, global philanthropy expert Cherian Koshy helps us understand how generosity actually works. Drawing from his groundbreaking book Neurogiving, Cherian explains why many well-intended fundraising tactics unintentionally create friction, suppress generosity, or erode trust. He offers clear insights on donor psychology, identity, timing, and the neuroscience behind decision-making—making the case that great fundraising isn’t about persuasion or pressure. It’s about designing environments that affirm who donors believe themselves to be and making it easier for them to act on their generous instincts. Whether you lead a large development team or fundraise off the side of your desk, Cherian’s guidance will help you build trust, reduce barriers, and communicate with greater authenticity in a noisy world.

“Most donors aren’t saying no—they’re just saying not now.”

ABOUT CHERIAN

Cherian Koshy, CFRE, CAP, is a globally recognized expert in fundraising strategy and innovation, and the author of Neurogiving, which blends behavioral science with practical tools to help organizations inspire generosity more effectively. A sought-after keynote speaker and advisor, he helps mission-driven teams adapt, grow, and lead with clarity in a changing philanthropic landscape. Cherian serves on the global board of the Association of Fundraising Professionals and on the board of The Giving Institute. He received the 2022 Governor’s Volunteer Award for his leadership with Volunteer Iowa and is a LinkedIn Top Voice as well as a member of the Forbes Nonprofit Council and the International Academy of Digital Arts and Sciences. His insights appear in CEO Weekly, Yahoo Finance, and other leading publications. He founded the AI-powered platform NonprofitOS, which was later acquired by Kindsight, where he now serves as Vice President.

EPISODE TOPICS & RESOURCES

• Neurogiving by Cherian Koshy – neurogivingbook.com
• Exactly What to Say by Phil M. Jones (Cherian’s recommended read)
• Learn more about Cherian – cheriankoshy.com
• Armstrong McGuire – www.armstrongmcguire.com
• Your Path to Nonprofit Leadership (Audible edition available)
• Sign up for the weekly Thursday Leadership Lens newsletter

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